July 17, 2020
How We Revamped the Berkeys Logo
There is a whole new look to Berkeys
Our latest logo update comes on the heels of our new President, Jeff Cox. Everyone on the Berkeys team collaborated in an effort to portray the Berkeys we know and love, and we wanted to share the meaning behind our new logo with you!
The revamped logo includes a wrench with a roof over top, representing all three trades that work together to take care of your home. A new, more modern font, still bold but not all-caps, was chosen to make everything easier to read and also to bring a bit of warmth to our brand. Additionally, we changed the sequence of the services offered to plumbing, A/C, and electrical. Complete clarity and transparency about our services means our customers can get exactly what they need when they need it.
Most importantly, Berkeys is doubling down on its slogan, “We’re there when you need us!” The dedication we provide to customers is fundamental to our values, which is why we made sure to emphasize our slogan in our new design. You’ll even be able to hear our fun little jingle on the radio and when you see us TV! Finally, we wanted to make it as easy as possible to contact us for trusted plumbing, A/C, and electrical services.